The Annual WEC Gold Medal Colloquium
"Multinationals in Developing Communities: How Leadership Companies Build Social Capital"
| What | |
|---|---|
| When |
2005-05-12 07:00
to 2005-05-13 15:00 |
| Where | Washington, DC., J.W Marriott HotelNational Building Museum |
| Add event to calendar |
|
Corporate
social responsibility policies from leadership companies have tried to
tackle this issue and succeeded in building constructive examples
moving away from corporate philanthropy. Successful community
engagement not only guarantees the license to operate in host
countries, but also helps understand potential customers. This
in turn enables companies to develop solutions having an appropriate
business model and delivering real value to the community.
