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5 Ways to Boost Sustainability's Value Proposition for CFOs

Until very recently, most CFOs viewed sustainability as someone else’s job — a matter of compliance or philanthropy unrelated to the pressing concerns that typically keep financial executives up at night.

A growing number of prominent CFOs have adopted a sharply different view and, in so doing, are sending the following powerful message to their peers: take a closer look at sustainability, and you’ll find increasing opportunities for value creation — especially in dealing with pressures to reduce short-term business costs and strengthen your organization’s foundation for long-term growth. Five factors undergird the value proposition driving CFOs to incorporate sustainability into financial analysis and business strategy, and they can be found here: http://www.greenbiz.com/article/5-factors-building-sustainability-value-proposition-cfos

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