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Sustainability and the Modern CMO

What new responsibilities have CMOs accepted in order to incorporate a heightened strategic commitment to corporate sustainability? How is sustainability illuminating new opportunities in the traditional marketing value proposition? Why is authenticity critical to sustainability communication strategies? What are some examples of top companies deploying marketing-sustainability integration in the “real world”? A report published by the Corporate Eco Forum (CEF) and World Environment Center (WEC) highlights how leading CMOs leverage sustainability thinking for smart business decisions.

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